Search Engine Optimization Reports in Google Analytics

A few months ago Google launched a pilot program to include data from Webmaster Tools in Analytics reports. Early last week the set of reports included in the program was released publicly. In case you haven’t noticed there’s a new set of reports called Search Engine Optimization under the Traffic Sources section in Google Analytics. You will need to set up Webmaster Tools data sharing to see the reports.  Enabling Webmaster tools data within Analytics is a simple process, and here are the steps you will have to follow.

1. Navigate to Traffic Sources > Search Engine Optimization

2. Click on any of the three reports available ‘Queries’, ‘Landing Pages’ or ‘Geographical Summary’.

If you haven’t set up webmaster tools data sharing previously you will see the following message.

3. Click on the button ‘Set up Webmaster Tools data sharing’, which will redirect you to the Web Property Settings tab.

4. Click ‘Edit’ under the Webmaster Tools Settings section

5. Select the site you want to associate to that particular web property id (UA-XXXXXX-Y) in your Google Analytics account and click save.

6. Once again you will be redirected to the Web Property Settings tab in Google Analytics where you can see the profiles selected and save the changes by clicking ‘Apply’.
Next thing to do is to enjoy your SEO reports in Google Analytics.