A bunch of new features were released yesterday, they are described in three words as Powerful, Flexible and Intelligent. Some of them are simple but very useful and others have lots of components that give us more tools to analyse and take strategic decisions to improve the performance of our websites.
I found very interesting the Analytics intelligence reports, although you will have to take your time to read about it and take the best taste of this feature. Other features include site engagement goals, mobile reporting, advance table filtering, share advanced segments and one of the best ones for me Custom Variables. Thanks a lot for the last one, I was waiting for that for long time. Hopefully with this new feature I'll leave away several custom scripts created to achieve my goals.
Well, if you want to find more information about the new features, access the official Google Analytics blog or the Mangold Sengers blog, you will find a description of this features in more detail.
Try them and enjoy them!
