2009: A Year To Remember?

After all, yes. 2009 it's a year we will not forget specially for those like me that became immersed in the world of Web Analytics. Different vendors were really busy during 2009 trying to provide the best for their clients and to beat competition. I recog the hard work done for most of them bearing in mind the fast changes in Web Analytics trends.

Let's see which features where launched in 2009 from some of the biggest vendors.

Google Analytics

• Track Google Site
• Integration of AdSense and GA
• Integration of Google Ad Planner and GA
• Share custom reports and advanced segments
• Advanced Segments for Event Tracking
• Google Analytics Export API
• Increase number of Goals and new Goal Types
• Expanded Mobile Reporting
• Advanced Table Filtering
• Unique Visitor Metric
• Multiple Custom Variables
• Analytics Intelligence Report
• New Asynchronous Tracking Code
• Annotations
  

To see more information about it, last 31st of December the Official Google Analytics Blog posted a month by month breakdown of new features launches from 2009, being the last quarter of the year the one with more significant features launched.

WebTrends

• Social Media Measurement
• Multivariate Testing
• Analytics 9 that came with Annotations, real-time update for key metrics, and streamlined graphics.
• WebTrends Self Service Access and Collection API
• Mobile Measurement
  

Coremetrics

• Campaign Cloning feature

Omniture

• Social Media Measurement with the SiteCatalyst Extension
• Twitter tracking application
• Omniture SiteSearch

After a complete year of changes and introduction of great features, what most of the vendors coincide is that 2010 comes with new needs to measure our online marketing and websites performance based on Social Media and Mobile Tracking.