Google announced a new version of  Google Analytics the past 17 of March during the Google Analytics User Conference in San Francisco. This announcement concerns to all Google Analytics users and competitors.  The new version has been launched to provide more functionality, and improve the experience of people with the interface based on the feedback received from GA users around the world. This version not only offers more flexibility, simplicity, and speed, but also a better administration of accounts and profiles.

The next is a set of key features that you will see in the new Version:

1. Simplicity and Speed
• Quicker Navigation
• Easier and more intuitive interaction with elements
• Faster interface.
2. Flexibility/Usability
• Different type of custom reports
• Flat Table -> All data in a single table, analysing 1 to 2 dimension and many metrics at once.
• Explorer -> Current type of custom report in Ga where data is organized hierarchically based on the dimensions selected. Therefore, you have drill down in each dimension to see data
• Application of Custom Report Filters.  This gives us the opportunity to limit our report to a subset of data in a context.
• Term Cloud report for Referrals and Keywords data.
• Easier creation and application of Advanced Segments
• Possibility to add events as Goals.
3. Account Management
• Better search options to find profiles and accounts.
• Definition of assets under account settings management 

Based on the features listed above, I will keep posting articles with more detailed information.